Friday, December 18, 2009

Pavement Christmas

Auckland City Mission, New Zealand, launched the 2005 Christmas Appeal with “Pavement”, a poignant TV ad featuring a young homeless Aucklander imagining his perfect Christmas day with the help of a piece of chalk.

The young man (Rangi Ngamoki, star of Two Cars, One Night) opens his eyes to the sounds of street traffic. “It’s time to get up for me”. His bed, pillow and sound system are all drawn in chalk. The boy gets dressed as he lies on the pavement, with bed, dresser and Christmas stocking drawn in chalk. “Christmas Day. I can’t wait to see what’s under the tree. Better wash my face and clean my teeth first. And we look in my wardrobe and find my favourite shirt.” We see that he has only one shirt. “Shh. Go quietly downstairs to the livingroom. Check out my presents.” The boy ’sneaks’ down stairs drawn in chalk. We see that the Christmas tree and all the presents are drawn in chalk. “Everyone else will be awake soon. They’re all mine! This one’s from Dad. Haven’t seen him in a long time. Playing my XBox.” Once again - it’s an imagined luxury. “Mmm I can smell the turkey. I wish it was Christmas every day.”

The voiceover is provided by Sam Neill: “One in five children are living in poverty. We’re on a mission to make Christmas happen - for every Auckland child.”

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