Monday, May 3, 2010

(RED) The Lazarus Effect Campaign 40 cents = 2 lifesaving pills

The Lazarus Effect Campaign equates the relative value of 40 cents by comparing trivial items worth 40 cents e.g. a stick of gum, a smear of lipstick — to the value of one day's worth of life transforming antiretroviral medication.

The campaign, directed by renowned photographer Brigitte Lacombe, features Bono, Penelope Cruz, Javier Bardem, Julianne Moore, Naomi Watts, Claire Danes, Alek Wek, Iman, John Turturro, Toni Collette, Hugh Jackman, Orlando Bloom, Lucy Liu, Gabourey Sidibe, Kerry Washington, Bryan Cranston, LeAnn Rimes, Jane Lynch, Michelle Rodriguez, Gwen Stefani, Hayden Christensen, Julia Louis-Dreyfus, Don Cheadle, Ludacris, Common, Benicio Del Toro, Dakota Fanning, Christy Turlington and the Jonas Brothers.

For 40 cents I got an egg.
I got gum.
I got a hair net.
A kazoo.
A candy necklace.
An orange.
A band aid.
For 40 cents I got one of these.
I got a really great hat.
I got half a song.
Extra mayonnaise.
A stamp.
Some bling.
Some fries.
A balloon dog.
Fabric softener.
This much of a Shirley Temple.
I got a moustache.
An apple.
15 minutes of parking and a ticket.
2 pills a day is what it takes to stay alive if you're HIV positive. These pills cost about 40 cents a day.
Lunch bag.


The kazoo is a wind instrument which adds a "buzzing" timbral quality to a player's voice when one vocalizes into it.

Bling (also bling-bling) is a slang term popularized in hip hop culture, referring to flashy or elaborate jewellery and ornamented accessories that are carried, worn or installed, such as cell phones or tooth caps. Often associated with rappers.

A Shirley Temple (also known as a Grenadine Lemonade) is a non-alcoholic mixed drink made with Sprite or 7 Up and mixed with grenadine syrup garnished with maraschino cherries and a slice of orange. Orange juice is often added, especially in Canada. It is often served to children dining with adults to let them share the experience of drinking a cocktail, which is why it is sometimes called a kiddie cocktail.

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