Tuesday, March 23, 2010

Transport For London - Do the test campaign

Transport For London is challenging motorists to test their change blindness in a campaign designed to increase the safety of cyclists.

The results of the tests demonstrate something called change blindness, in which only a tiny fraction of all the information going into your brain enters your consciousness, and inattention blindness, in which concentration on one thing can lead to other events going unnoticed.

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