Monday, May 3, 2010

(RED) The Lazarus Effect Campaign 40 cents = 2 lifesaving pills

The Lazarus Effect Campaign equates the relative value of 40 cents by comparing trivial items worth 40 cents e.g. a stick of gum, a smear of lipstick — to the value of one day's worth of life transforming antiretroviral medication.

The campaign, directed by renowned photographer Brigitte Lacombe, features Bono, Penelope Cruz, Javier Bardem, Julianne Moore, Naomi Watts, Claire Danes, Alek Wek, Iman, John Turturro, Toni Collette, Hugh Jackman, Orlando Bloom, Lucy Liu, Gabourey Sidibe, Kerry Washington, Bryan Cranston, LeAnn Rimes, Jane Lynch, Michelle Rodriguez, Gwen Stefani, Hayden Christensen, Julia Louis-Dreyfus, Don Cheadle, Ludacris, Common, Benicio Del Toro, Dakota Fanning, Christy Turlington and the Jonas Brothers.


For 40 cents I got an egg.
I got gum.
I got a hair net.
A kazoo.
A candy necklace.
An orange.
A band aid.
For 40 cents I got one of these.
I got a really great hat.
I got half a song.
Extra mayonnaise.
A stamp.
Helium.
Some bling.
Some fries.
A balloon dog.
Fabric softener.
This much of a Shirley Temple.
I got a moustache.
An apple.
Sprinkles.
15 minutes of parking and a ticket.
Lipstick.
2 pills a day is what it takes to stay alive if you're HIV positive. These pills cost about 40 cents a day.
Lunch bag.

NOTES

The kazoo is a wind instrument which adds a "buzzing" timbral quality to a player's voice when one vocalizes into it.

Bling (also bling-bling) is a slang term popularized in hip hop culture, referring to flashy or elaborate jewellery and ornamented accessories that are carried, worn or installed, such as cell phones or tooth caps. Often associated with rappers.

A Shirley Temple (also known as a Grenadine Lemonade) is a non-alcoholic mixed drink made with Sprite or 7 Up and mixed with grenadine syrup garnished with maraschino cherries and a slice of orange. Orange juice is often added, especially in Canada. It is often served to children dining with adults to let them share the experience of drinking a cocktail, which is why it is sometimes called a kiddie cocktail.

Queen - Lazing On A Sunday Afternoon

Sunday, May 2, 2010

Your choice

The Equality and Human Rights Commission in Wales's new animated campaign film 'Your Choice' is a result of the winning entry of our Wales-wide animation competition. The winning ideas 'Your Choice' come from a group of children from Coryton Primary School in Cardiff, targeting bullying, prejudice and discrimination. The script and ideas has been animated by award-wining animation company Calon and will be screening in cinemas in Wales this summer.

Thursday, April 29, 2010

It's worth keeping an eye on that blog



Thanks to Inés (click on the picture to see her blog) for shortlisting the self-learning blog of the English Department at EOI Coruña for this prize.

Vale a pena ficar de olho nesse blog is a new initiative sweeping the ELT blogosphere at the moment. Basically, if someone tags you in their list of 10 recommend teaching blogs, you have to post the eye picture with a link to the blog from which you received the award and then post your own list of 10 other blogs you'd like to share. Although many more deserve to be here, I can only choose ten. Here they are:


Helendipity Weblog

Learning English with Mª Jesús

Argente's Blog

Mind your English

Our Advanced English Blog

Cristina's English Place

Avanzado 2 Cristina's Blog

A Cup of Tea?

EOI Leganés

Mcargobe's blog-room

This hour has 22 minutes - Weather in Canada

Wednesday, April 28, 2010

The Catherine Tate Show - Valley Girl

This episode of the Catherine Tate show divulges the outcome of what happens when a valley girl gets offered a drink in a bar.




WORD OF THE MONTH APRIL 2010: GREENWASH


Greenwashing is a marketing technique in which a company falsely claims environmental responsibility. As more and more consumers are concerned about sustainability and the environment, a growing number of corporations have stepped up, claiming to be improving their environmental practices and reforming their industries. While this may certainly be true in some cases, many of the claims of environmental stewardship made by companies are actually false, or at the very least extremely misleading.

The term is a portmanteau of “whitewashing,” in the sense of covering up misdeeds, and “green,” a common term used to refer to environmentally sound practices. The green movement encompasses food sources, building, energy, and everything in between, and it also represents a substantial source of potential income. A growing number of citizens, especially in the First World, are willing to pay a premium for “green” products. In addition to environmentally sensitive companies who are genuinely trying to practice business ethically, a number of corporations launch extensive greenwashing campaigns detailing all the ways in which they are environmentally responsible. For unwary consumers, the glossy greenwashing ads can suggest that the company is reputable and responsible.




LYRICS
The environment is dying, we need a solution fast.
If we don't find a big old plan, this simply will not last.
We don't wanna freak anybody out,
We don't wanna make a scene.
We'd rather sweep it under the mat,
But instead, we'll paint it green.
Green, green, green, we'll paint it green.

It doesn't really matter what it is,
What it does or why it stinks
Or what it means as long as it is green.

It doesn't really matter what it burns,
Or what it makes or what it kills
Or what it's for, as long as it is green.
Green, green, green, green, let's make it green.

Politicians feed us crap, celebrities are the same.
It's mostly about how green they are and who deserves the blame.

How green you are is not how much you give,
Or how loud you are, it's how you live.
So know your greens and think a bit.
Because you don't have to be green to be green