glocalization (BrE also -isation)
the fact of adapting products or services that are available all over the world to make them suitable for local needs: As an example of the glocalization of fast food marketing, McDonald’s in France are using Asterix in promotions instead of Ronald McDonald.
The word glocalization is formed from two existing words, globalization and local. There are many words like this in English; for example, edutainment means ‘entertainment which is also educational’, and is formed from entertainment and education, and an infomercial is a commercial which also provides information.
the fact of adapting products or services that are available all over the world to make them suitable for local needs: As an example of the glocalization of fast food marketing, McDonald’s in France are using Asterix in promotions instead of Ronald McDonald.
The word glocalization is formed from two existing words, globalization and local. There are many words like this in English; for example, edutainment means ‘entertainment which is also educational’, and is formed from entertainment and education, and an infomercial is a commercial which also provides information.
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